MDi TV Episode 7 – Location based search optimisation
Welcome to the latest episode of MDi TV. This week we are doing something different and showing you a screencast tutorial of how you can optimise your construction website for people who are searching...
View ArticleMDi TV Episode 8 – How search engines use social signals as one of its...
Welcome to the latest episode of MDi TV. This week Pritesh explains how search engines use social signals to determine which websites or web pages to rank highly within search engine results pages. The...
View ArticleMDi TV Episode 9 – Optimising page titles for product manufacturer websites
The latest episode of MDi TV illustrates how product manufacturers within the construction industry can optimise their product page titles. When architects and specifiers are searching online they...
View ArticleMDi TV Episode 10 – Using social media to improve your PR activities
This episode of MDi TV explores the relationship between PR and social media. PR has changed over the years with the focus shifting from just getting news into the press to writing content that speaks...
View ArticleMDi TV Episode 11 – Planning your digital marketing for 2012
Happy new year and welcome to the first MDi TV episode of 2012. This episode will help you benchmark your current position and plan your marketing activities for the year. Conduct a review of 2011 to...
View ArticleMDi TV Episode 12 – How to set up Goals in Google Analytics for your...
In this episode of MDiTV Pritesh will show you how to create and set up goals in Google Analytics to measure conversions on your website such as downloads, registrations, subscriptions or sign ups....
View ArticleMDi TV Episode 13 – A brief introduction to Pinterest
Welcome to this week’s episode of MDi TV. Ayaan gives a quick overview of Pinterest and describes how this social platform can be used by businesses within the construction industry. Earlier this week...
View ArticleMDi TV Episode 14: What are advanced segments in Google Analytics?
Welcome to another episode of MDi TV. Today I will talk you through advanced segments in Google Analytics, explaining what they are and how you can use them to break down your data into smaller...
View ArticleMDi TV – Ecobuild 2012 Round Up
As the sun sets on Ecobuild for yet another year we can only now take a look at some of the good uses of digital marketing and new technologies we spotted during our visit to the 3 day show. It was...
View ArticleMDi TV Episode 15 – 5 things to consider before you start your email...
In this episode of MDi TV we take a look at some important things to consider prior to developing an email marketing plan or campaign. Email is an area which many construction marketers look to...
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